The brand name Altacon is derived from a combination of two words: “Alta,” representing “High” or “Elevated” in Latin, and “Con” as a shorthand for construction. The logotype, which takes the form of a yellow block, embodies the essence of engineering materials and conveys a sense of growth. This block motif is consistently applied throughout the branding elements. The use of bold shapes and typography reinforces the robustness of the company’s services and the bold approach to construction and energy upgrading. The chosen color palette includes grey, symbolizing cement, and yellow, promoting visibility and safety while complementing our brand identity and creating visual appeal.