| Agency | Sketchbox Design Studio
| Role |
Visual identity design, illustration, concept, graphic design
| Client |
Andreas Coffee & bites
| Description |
Andreas coffee & bites is a coffeeshop situated in the north of Greece, in Kassandreia, Chalkidiki
| Design work produced |
– Logo design
– Business card design
– Outdoor | Indoor signage
– Shop facade design
– Menu design
– Apparel design
| Concept |
The concept of the brand Andreas is based on the personality of the owner. He is a friendly, vibrant, extrovert, full of life, delivering joy, coffee and bites to his customers. The figure of a ‘hip’ young man with a mustache juggling on a monocycle further enhances the playful nature of the brand. The hand drawn style adds a more friendly and approachable tone, and I have designed each illustration according to the products offered. The target audience is mostly school kids and young adults so I wanted the graphics to really pop and have a fresh, playful vibe.