Insuritas incorporates a robust and distinct typography, complemented by a geometric logotype. The logotype draws its inspiration from a net, symbolizing support and protection in times of adversity. This motif is consistently applied across the branding as a recurring pattern, with the vibrant yellow accentuating visual appeal. The typography exudes both confidence and a sense of security. The color palette features a corporate dark blue combined with a hopeful yellow, representing Insuritas commitment to instilling trust and optimism. Additionally, I have designed five icons that symbolize the services offered while staying true to the brand’s aesthetic.