I approached the Mamaya – Baby logo with a focus on simplicity. I utilised a clean and sans serif font paired with five distinct shapes, each presented in a unique colour. The ultimate goal was to create a fun and playful atmosphere that would appeal to both children and parents alike.

These distinct shapes not only make up the logo, but they also form an integral part of the brand’s overall visual identity. In shades of soft grey with subtle pops of colour, they come together to create a repeating pattern that’s instantly recognisable as Mamaya – Baby. This pattern is repeated throughout the brand, tying all aspects of the visual identity together seamlessly.

A logo and visual identity that perfectly encapsulates the essence of Mamaya – Baby while appealing to its target audience. This fun and playful brand is sure to resonate with both children and parents.