The logo concept aims to depict the fundamental elements utilized in construction. The logo font was constructed using blocks. The entire brand identity is centered around the arrangement of these elements to form the letters Terea, with the logo type representing the fusion of all these letters into one symbol. The chosen color palette is corporate with a twist, as the cyan, and turquoise shade support the full color backgrounds and add a flair of creativity. Three elements derived from the letter R are employed throughout the brand identity, which, when stacked, create the illusion of a building seen from a lower perspective. The client effectively communicated the company’s requirements and stressed the importance of modernizing the previous “delta techniki” into Terea – Constructing a better future.